About me
Simone Serretta was born in Novara (north Italy) in 1980 and began his journey in music by organizing various events starting in 1999. He then moved into the co-production of various musical releases on vinyl. When he left his job as a specialized laboratory technician, his love for music and his continuous search for a high quality product lead him to create a new company.In 2018, he sold his house and all his possessions (yes LPs too ...) to create, together with his beloved partner Caterina, the IVV company. He then started producing in the plant 2019.The plant, located in the Alps, is 100% green, with all electricity produced on site. As a result of the location and our commitment protect the environment through our green initiatives, clients, colleagues and industry lovers constantly visit the factory. Viryl Tech vinyl production machines were chosen to produce the high quality disc and MCS Sironi galvanic laboratory. Our specialized employees have a high attention to detail. To aid in quality control, we make use of digital Keyence instruments.At the end of 2023, in our newly renovated facility, IVV will be expanding into the production of cassette tapes.