Making Vinyl Europe 2024

This panel is where we uncover how the consumer market shapes decisions at the sales front. Planning a vinyl release for years was a smart move, providing an opportunity for labels and artists to generate additional revenue from a niche community through sales at events and underground channels. With vinyl sales surpassing CDs, it has transformed into a significant revenue generator, influencing A&R choices, artwork, and packaging decisions. We are expected to hear insights from label representatives and their partners on how they assess demand, strategize, and adapt marketing and point-of-sale activities. Production and distribution managers, label owners and sales reps will share their vision for the future amid the dwindling number of record stores and the challenge of obtaining accurate market data.