The significant growth in demand during the pandemic years has not only put back the format itself on the recognition map of society. It also has helped to ignite a global and culturally driven discussion about how we’d like to deal with preserving our cultural expressions. Vinyl has proven to be the file format of choice for a majority of music lovers and artists. This has created a diversification in demand as well. The result? New players have come to the marketplace promising a better understanding of individual needs, existing players are being forced to analyse demands much more meticulous and some players even origin directly from cultural background. This panel shall connect the preceeding discussion about the state of the industry the with the unfolding tendencies in our industry and how they are being tackled by gatekeepers to the manufacturing business, their portners and newer players which have gained traction in the past years.