Making Vinyl Europe 2024

In light of ongoing discussions concerning the mitigation of greenwashing and the identification of inappropriate claims within the processes of the record manufacturing industry, there is a possibility that the industry may opt to reduce its communication on environmental matters. This phenomenon, known as "Greenhushing," entails a reluctance to communicate rather than risk-facing allegations. As various industries deal with similar challenges, a collective effort to address this issue is imperative. Initiatives have been launched to promote cohesive communication within our industry. With the increasing relevance of Environmental, Social, and Governance (ESG) criteria for businesses in the EU, and the International Sustainability and Carbon Certification (ISCC) emerging as one benchmark for validating sustainable practices, there are resources available to enhance transparency within the industry. This session aims to provide insight into how industry stakeholders are portraying their environmental initiatives. The discussion will encompass topics such as carbon offsetting, upcoming governmental policies, and collaborative efforts within industry associations.

The sustainability practices within our industry have been a prominent subject of discussion for many years. It is now about time to focus on various facets of ecological and sustainable management. One of the key considerations is the handling of materials, particularly plastics. The recycling landscape varies across regions, with differing collection systems and levels of efficiency in recycling facilities. Media scrutiny has also heightened awareness around issues such as waste exports, placing plastic at the center of debates. Industry associations are striving to shift the narrative away from a blanket view that "plastic is bad," while some initiatives advocate for a complete legislative ban on plastics. Within our daily operations, we often encounter discussions comparing various types of plastics, such as PVC, PET, and PE/PP. Although recycling is a widely discussed topic, there remains a lack of clarity on the mechanics of recycling, the diversity of collection programs, and the actual processes involved. Many manufacturers have made significant efforts to internally incorporate recycled and on-site reused materials and actively promote their sustainability initiatives. This discussion aims to address two key questions: Is plastic really that bad, and where does the music manufacturing sector really stand about sustainability practices? Furthermore, which strategies show promise in terms of success and ecological impact? A crucial aspect is how to reshape the public perception of plastic products by aligning it with their intended purpose. For instance, conveying the distinct environmental footprint of a plastic shopping bag bears little to no similarities to a record containing a cultural expression. But how do we bring this message across?

Once you're a fan of something, you want to talk about it, right? Passion requires sharing. Being a cultural enthusiast means you seek opportunities to share your love and connect with like-minded individuals. Opinion leaders play a crucial role in shaping scenes and spreading positivity. This panel offers a unique glimpse into their world - the creativity, dedication, and leadership they bring to the table. By exploring their daily work, self-discovery, and problem-solving skills, we gain a deeper understanding of the bonds that unite consumers, artists, and creators. Through their stories, we witness the transformative power of passion and commitment in driving change. This panel is a celebration of community, where we all come together to appreciate the beauty of shared experiences. It's a reminder that behind every statistic lies a human story waiting to be told. Let's embrace this opportunity to learn, grow, and leave this conference inspired and ready to contribute to the vibrant culture that unites us all.